Madd Gear

About Madd Gear

Madd Gear, a globally recognized brand in action sports equipment, has long been known for its high-performance scooters and recreational gear. Originally founded in Australia, the company is now headquartered in New Zealand and continues to expand its international footprint. 

The Challenge

In a strategic move to streamline and consolidate its business, Madd Gear NZ recently took over its Australian operations. While this acquisition opened new opportunities, it also presented logistical challenges—chief among them, the need for a reliable third-party logistics (3PL) provider in Australia.

Madd Gear required a 3PL partner that could provide;

• warehousing
• order fulfillment
• bulk distribution at a high standard of service. 

Given the critical nature of the transition, finding the right logistics partner quickly and efficiently was a top priority.

The Solution

warenous was tasked to support the search, leveraging their expertise and network to identify and screen suitable 3PL warehouses across Australia.

The process involved:

• • a thorough assessment of Madd Gear’s needs, including storage capacity, shipping volumes, customer locations, and specific fulfillment requirements. 

• • Shortlisting and vetting several reputable 3PL providers, focusing on those with proven experience in handling consumer sporting goods. 

• • Facilitation of direct discussions between Madd Gear and the top 3PL candidates

• • Financial modelling of the 3PL warehouse options

The Results:

• • Saved time by using warenous expertise to screen out poor performing 3PL warehouses

• • Found the ideal 3PL Partner in Australia with improved service levels

• • Better positioned to continue its growth in the Australian market

• • Streamlined freight quoting using the warenous freight calculator