About Cellnet
Cellnet represents global brands and sources products in high velocity categories including mobile, AV and IT accessories, audio, gaming accessories and software, into retail, business, and online channels.
Cellnet has extensive reach in Australasia, combining distribution of market leading brands together with its own brands and innovative retail category management services.
The Challenge
Cellnet had outsourced their fulfillment to multiple 3PLs however that solution was unable to deliver on their need to further enrich the customer experience. They required an enhanced distribution model that would deliver:
- omni-channel solutions for traditional retail partners
- customised business partner solutions,
- comprehensive digital channel fulfillment and,
- their own 3PL services.
The Solution
The team at warenous were tasked to lead the project to design, source and execute the set-up of the new warehouse solution. With significant expertise in-house, the warenous and Cellnet teams worked closely together at each stage to ensure the most optimum solution for the business.
A suitable warehouse was located in the Heatherton Parkview Estate. The modern 3,600m2 office and distribution facility had sufficient capacity for all Cellnet operations with further headroom available for future growth requirements.
Specific activities included:
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- End to end project management
- Data analysis to determine space and design requirements for the warehouse
- Carrier analysis and negotiations
- Warehouse options review
- Warehouse Staff interviews
- Equipment supplier sourcing
The Results:
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- Project was delivered on a very tight timeline and to budget
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- Cellnet were able to achieve the desired flexibility objectives for their customers
Partner with warenous to transform your order fulfillment solution. With expertise in 3PL warehousing and warehouse optimisation, we support businesses to achieve cost savings and efficiency gains. Contact us today for a better fulfillment solution.
