About The Brooklyn
The Brooklyn, a premium dog bed company, is known for blending comfort, quality, and style in its pet product offerings. With roots in New Zealand and a growing customer base in North America, The Brooklyn established local operations in Canada to reduce delivery times and improve customer experience.
The Challenge
The Brooklyn encountered issues with their Canadian third-party logistics (3PL) warehouse. Communication with the warehouse was inconsistent and slow, making it difficult to manage orders effectively or respond quickly to customer inquiries. Compounding the problem, the warehouse offered only a narrow range of shipping carriers, which limited flexibility and often led to longer delivery times and higher costs. The Brooklyn required a 3PL partner that could;
- provide higher standards of service
- scale with their business
- offer a broader range of carriers.
Given the impact on their customer experience, finding a more reliable 3PL warehouse quickly was important.
The Solution
Andrew from our team led the engagement, beginning with a deep dive into The Brooklyn’s logistics challenges and requirements. This included understanding shipment volumes, platform integrations, service expectations, and customer delivery zones. Based on this discovery process, we tapped into our network of vetted 3PL providers and quickly identified a suitable option. Key criteria for the warehouse search included:
- Clear, proactive communication and reliable account management
- Multiple carrier options to optimize shipping costs and delivery speeds
- Scalable infrastructure to support growth
- Experience in ecommerce fulfillment for lifestyle and pet brands
The Results:
- Successful transition to a new, high-performing Canadian 3PL
- Better communication and order visibility
- Broader range of carrier options and more reliable delivery performance
- Reduced customer service issues and improved satisfaction
Partner with warenous to transform your order fulfillment solution. With expertise in 3PL warehousing and warehouse optimisation, we support businesses to achieve cost savings and efficiency gains. Contact us today for a better fulfillment solution.
